Website Redesign

Established in December 2022, Simlessly is a remote SIM provisioning company that enhances users' digital experience with advanced solutions for mobile network operators and businesses streamlining operations.

As the designated UI/UX Designer for this project, my primary responsibility was to enhance the visual appeal and user experience of the website. The project goal involved not only refreshing the aesthetics but also ensuring that the website becomes more inviting and user-friendly, particularly for new users.

To achieve this, I engaged in a moderate design overhaul, carefully considering the current design elements and user interactions. The objective was to create a visually cohesive and appealing interface that aligns with contemporary design trends while prioritizing usability, intuitiveness and user experience.

Prototype

Context

Website Design

Heuristic Evaluation

The existing Simlessly website presents an unprofessional appearance, marked by the presence of images and logos with white backgrounds in tact. The user interface lacks aesthetic appeal and intuitive design, characterized by illogical spacing and padding between elements. Unavailable buttons resemble clickable text links, introducing confusion. Collectively, these factors contribute to an unwelcoming and incomplete website, potentially diminishing the brand's professional image and deterring potential customers.